Tik Toks & IG Reels

With the rise of social media, we were tasked with leveraging the Nivea Family Portrait campaign to create TikToks based off of the brand’s content buckets and messaging, while also incorporating current social trends.

Our social videos exceeded expectations and performed above benchmark across all components of the campaign. We drove over 26k new followers to the Nivea USA page, with the ASMR asset driving 61% of those new follows.