“Can you send me that?”
Insight
Quick Share, what’s that? And if people have heard of it, the only reference people have to explain Quick Share is that it is “…a little like Airdrop”.
Idea
Let’s make Quick Share very real to people, using familiar language, the language of the Internet. We created fun and whimsical memes as metaphors to explain Quick Share. Each one aligning to a reason to believe in Quick Share—speed, ease, and size.
Art Directors: Myself & Emily Armistead
Copywriter: Andrew Lieberman
Creative Director: Kelly Kliebe