Planned Parenthood
For F*ck’s Sake
• Problem •
People often view Planned Parenthood solely as a “last resort” type of place for young women and aren’t aware of its wide scope of services for people of all ages and genders. • Solution •
Encourage people to be proactive about their sexual health by going to Planned Parenthood to receive their preventive and reproductive services. OOH
Planned Parenthood is taking a stance and doing things bold and bright.
Print ads mimicking that idea are plastered throughout U.S. cities to direct people’s attention on the importance of their sexual and reproductive health.
Put up your fists on social media,
for f*ck’s sake!
Use our stickers available on Giphy to make a statement on your Instagram stories.
Be bold. Date safely.
Planned Parenthood partners with Hinge dating app to create a “STI Safe Badge” people can have on their profiles to show that they’ve been recently tested and are clean of STI’s.
Art Direction: Myself
Copy: Kaitlyn Boisvert & Myself